Iran’s first app in this space that combines automated micro-saving with investment. In the first 16 months after launch, about 150,000 people downloaded the app and users saved roughly €1.2 million through the platform.
Android app Website
Led usability testing sessions to validate designs and identify friction points.
Improved conversion to auto-investment by 20%.
72.14%
Share of users who already used automatic savings and also went on to invest automatically (same cohort).
Saving for goals is easy to postpone, and cash that sits idle loses purchasing power when inflation is high. People need a simple way to build the habit without moving money manually every time.
Baloot focuses on automated micro-saving: users set small amounts on a schedule (or add money manually). The product then helps steer that balance toward investment options that match their goals.
Support recurring deposits on a cadence users choose (daily, weekly, or monthly), so growing a balance does not depend on remembering each transfer.
Give users clear paths to move savings into funds that fit their risk profile, using automation where it genuinely reduces friction.
High-fidelity screens exported from the case deck, with core journeys across home, onboarding, wallet, automation, investment, and assets, plus a dedicated automatic savings flow.
We ran a large qualitative sweep on Instagram and LinkedIn: thousands of coded responses, with at least 115 answers per income and occupation band (often 400+ in larger segments). That showed why people save, which goals matter, and how answers differ by cohort, so roadmap decisions could lean on structured evidence, not one-off anecdotes.
Design work spanned onboarding through investment and portfolio surfaces. We iterated in low- and high-fidelity prototypes, stayed aligned with product and engineering, and checked changes in usability testing so shipped UI matched both user behaviour and business constraints.
First mover in this category with strong early adoption and savings growth.
Auto-investment conversion increased by 20%; 72.14% of auto-saving users also enabled auto-investment.
Usability testing validated the shipped flows before release.
For fintech in this market, trust grew when copy stayed plain, money states were easy to understand before and after transfers, and schedules stayed predictable, so people always knew what would happen to their balance and when.
