User research
Conducted visitor behavior studies, wayfinding pain-point analysis, and contextual inquiries at the museum.
Case study summary
AR Museum Tour app
An AR-powered museum tour app designed to transform how visitors experience the Golestan Palace. Using augmented reality and smart navigation, we help visitors discover history without feeling lost.
Mobile app concept AR experience
My responsibilities
Information architecture
Defined user flows and content hierarchies for AR-enhanced navigation paths.
Competitor analysis
Analyzed Avayar, Google Arts & Culture, and similar AR museum apps.
Interaction design
Designed AR overlays, wayfinding cues, and navigation patterns.
Prototyping
Created wireframes and high-fidelity prototypes for usability testing.
Project snapshot
RoleProduct Designer
YearDesigned in 2021
Team3 designers
Scope+40 screens
Problem statement
Navigation
Cultural context
Time management
First-time visitors to the Golestan Palace often feel lost in its grandeur. With no clear guidance, they're left wondering: Which buildings should they explore? How much time will it take? What stories do these walls hold?
The sprawling complex, with its maze of paths and lack of clear signs, leaves visitors wandering aimlessly. For those with little knowledge of history, the experience feels flat—just rooms filled with artifacts from another time. The magic of stepping into the past remains out of reach.
Project goals
Reduce wasted time
Help visitors navigate the museum efficiently without wandering aimlessly or missing key exhibits.
Increase historical awareness
Help visitors imagine historical events better through AR reconstructions and contextual storytelling.
Final screens
High-fidelity final UI screens from the AR Museum Tour app case study, showing key journeys across home, map navigation, place details, and today's picks.
AR prototype demo
Live prototype walkthrough demonstrating the AR experience at Golestan Palace: painted Qajar soldiers trigger an immersive scene with historical audio from a classic former Iranian national anthem.
Unique features
Smart Visit Planner
Plan your visit by setting duration and pre-selecting tour paths for a tailored experience.
Historical Events Timeline
Explore curated event anniversaries and articles for a deeper connection to history.
AR-Enhanced Immersion
Scan landmarks to bring history to life through Augmented Reality reconstructions.
Design process
Research
Competitor analysis of similar museum and AR tourism apps.
Define
Project goals and unique features based on research insights.
Ideate
User flows and information architecture for AR-enhanced navigation.
Design
Wireframes and final high-fidelity design across 40+ screens.
Test
Usability testing and future action plan for iteration.
Impact & outcomes
Pilot-ready design
Complete flow ready for implementation in the Golestan Palace context.
Clearer visitor progression
Structured navigation paths that reduce wandering and confusion.
Meaningful cultural interaction
AR features that amplify the historical experience without overwhelming.
Learnings
In cultural experiences, technology should amplify place, not compete with it. The most valuable AR interactions are lightweight and contextual—orientation first, depth second. Utility and calm interaction patterns matter most when visitors are trying to absorb a physical environment.
Full case study on Behance · Figma presentation
